Do you know what makes Facebook so great, aside from the fact that it has half a billion accounts, is getting more every day and is the fastest expanding social networks on the internet? Half of the people on Facebook log in at least once a day. This shows you that taking advantage of the advertising system on Facebook is great for your system. Keep reading to learn the best ways to advertise on Facebook and get as much from the system as possible.
You need to keep in mind that advertising anywhere else on the web is no different to advertising on Facebook. Thus, to get the best results you need to find the most effective ad and the only way to do that is through split testing. Finding the best ad is the first thing you want to do when you start advertising on Facebook and the only way to find that ad is to compare the efficiency of different versions by testing them alongside each other. Split testing has been used for a very long time. When you advertise on Facebook, it is imperative that you understand that split testing isn’t something you only want to do once, it is something that should be done repeatedly to ensure that the effectiveness of your ads increases and implicitly your ROI. You need to avoid being impatient if you want to succeed because finding an effective campaign can take a bit of time.
If you’re planning to use a dedicated landing page for the Facebook traffic you generate, then make sure you’re actually using this traffic to grow your email list of prospects. Yes, you sure can send visitors directly to your sales page, but by capturing the contact information on your landing page first, you have a bigger chance of making the sale in the future by following up with them. Converting your subscribers to customers is a lot easier than just aiming to convert your first time visitors to customers. Every Internet marketer knows the value of follow up marketing, where you aim to follow up with your prospects and try to close the sale. This is also known as ‘drip marketing’ in the marketing world.
You should try and utilize the viral component of Facebook. Every connection that you have established on Facebook is connected to other people. There’s a vast network on connections, which is why you should use peer pressure for your advantage and make the most out of it.
It’s very natural for this to happen because if my friend likes something, the chances are high that I would like it too. So when your ad shows up to the viewer and he/she sees that a couple of friends have already “Liked” the ad, the chances that the viewer will actually click on the ad increase. This can be seen as an unique component of Facebook advertising that you won’t be able to find in any other advertising platform on the Internet.
From the above article we come to understand that Facebook advertising is the future, and if you want to become a part of this future, you will have to take calculated risks and be intelligent in your approach.
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